Introduction

Over the past 2 decades there has been a remarkable growth in the implementation of e-business within organisations. It's fair to say that almost every aspect of all business operations today involves e-business. From the printing of shipping labels, social media advertising, to online banking, in today’s digital age it is vital for any business to have a strong digital business model. This assignment will be analysing American Express’s website and the digital business strategies that the company uses.

Founded in 1850 as a freight company American Express today operates as a multinational financial service provider in over 150 countries with over 62000 employees worldwide.